Shaping a cleaner, greener future
Sustainable solutions led by experts in the field
4R was founded in early 2006 and we pride ourselves in delivering high quality operational and technical services
4R Reassurance: Improving your farm’s performance
4R Reedbeds: Complete reedbed and constructed wetland services, from design to delivery
4R Recycling: Specialists in recycling organic wastes and by-products to fertilise and condition soils
4R Environmental Consultants: Independent consultancy services for the waste, agricultural and contaminated land sectors
Whatever your industry, we deliver award-winning operational and technical services that add measurable value while helping to protect and restore the natural environment.
Why choose us?
Combining industry-leading knowledge with a passion for practical, measurable results, we create sustainable outcomes that benefit both business and the environment.
Proven Expertise
Full Service Support
Sustainable Results
Our leadership team
Our accredited consultants bring years of practical experience in agriculture and environmental management.
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Jon Smith
Managing Director -
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Paul Whyatt
Technical Director -
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Victor Popa
Finance Director -
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Nigel Box
General Manager -
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Sean Hill
Operations Director -
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Bradley Smith
National Operations Manager
Managing Director
Jon Smith
Technical Director
Paul Whyatt
Finance Director
Victor Popa
General Manager
Nigel Box
Operations Director
Sean Hill
National Operations Manager
Bradley Smith
Jon has worked in the waste recycling industry for over 35 years and is one of the original 4 founders of the 4R Group.
He adds a wealth of experience across a broad section of 4R’s commercial activities and is most at home when interacting with customers, sub-contractors and suppliers.
Always keen to improve what we do and how we do it, Jon embraces new ideas and innovations and these keep him motivated and enthusiastic.
Since joining 4R in 2014, Paul has progressed to the role of Technical Director, where he leads the 4R Reedbeds and 4R Projects teams. After completing his MSc at the University of Aberdeen in 2000, he began his career in organics recycling and has since developed experience across the waste management, land restoration and water treatment sectors.
With over 20 years of industry experience, Paul provides technical expertise across the business, helping to deliver innovative, practical and sustainable solutions for clients and projects throughout the UK.
Victor Popa FCCA is Group Finance Director at 4R Group Ltd, leading the Group’s financial strategy, governance, and commercial performance.
A trusted advisor to the Board, he has played a key role in driving business growth, strengthening financial performance, and delivering transformational change across the organisation. Combining strong commercial acumen with a focus on technology and innovation, Victor helps ensure the business is well-positioned for sustainable long-term success.
Nigel joined the 4R team in 2018 having come from a career specialising in the mixed municipal waste treatment and composting sectors. Since 2009, he managed in succession, two large-scale Mechanical Biological Treatment and In Vessel Composting facilities for waste management and played a key role establishing new IVC facilities prior to that. Having grown up on his family’s farm in Herefordshire, Nigel also has a strong agricultural heritage which gives him perspective from both the waste management and agricultural market sectors.
Nigel is a FACTS qualified advisor and holds a Level 4 Wamitab qualification for sites and mobile plant. He is also NEBOSH qualified and provides support and guidance across the 4R Group.
Because of his experience across farming, waste management and health & safety, Nigel also leads our 4R Reassurance team delivering compliance support to farms and the wider agricultural industry across England and Wales.
Sean has more than 30 years’ experience in the recycling sector. Starting in the wastewater sector with sludge to land he moved on to tankering, composting, and food waste digestion.
Being one of the founders of GENeco developed waste-powered collection vehicles, the Biobus and as Director of Bioresources pushing the vision of closed loop economy, maximising gas generation and gas to grid.
At 4R Sean has been focusing on delivering services to the water industry as well as driving forward our green credentials.
Bradley started with 4R group in 2022. Starting as contactors manager before becoming National Operations Manager in 2024 for the recycling division of the business.
With experience in project and operational management and problem solving. Bradley plays a key role in overseeing recycling operations across the organisation, ensuring efficiency, compliance, and high service standards.
He is furthering his industry expertise by currently completing his WAMITAB Level 4 qualification in Waste Management.
Want to know more about our services? Talk to our team…
Our Blog & News
The call for funding the Compost & AD Quality Protocols revisions has been released
4R Group Achieves Outstanding Results in Recent Achilles B2 Audit
